Apple Needs to Slow it Down

What would you say if I told you that Apple, one of the most popular, profitable corporations in the world, needed to stop releasing products on an annual basis and move to a schedule where they only put out new releases once every other year? You would probably think I was crazy and wrong. That’s what needs to happen though.

Putting out something remarkable every year is quite the grind. You sometimes have to cut corners if things aren’t going as planned. Limiting yourself to such a short timeframe is not a good idea if you want to come out with something that’s of a high-level quality. You have to take the time and do the work necessary to produce greatness.
Apple’s status of the company that’s capable of raking in hundreds of millions of dollars is not In doubt. Being able to make a lot of money off of a product doesn’t necessarily make that product good. It just means that it’s successful. Since their level of name recognition is so high, Apple can do no wrong and eyes of their fans. In reality, they are getting lazy and losing ground to their competitors.

I think that Apple should take all of their product lines and go back to the drawing board. Start over from scratch and see how they can do things better. Slapping a Band-Aid on the same old design year after year is not going to get the job done. Precise action needs to be taken to restore this company‘s reputation for being the best of the best and focusing on nothing but quality.

I recently watched a video that said it best. They said that Apple is like a TV show nearing the end of its run with lazy people steering the ship and quality going down the tubes. Another person vented in frustration at the fact that Apple has become nothing more than a company that slaps products together that are essentially knock offs of what they used to put out. As an Apple user, I couldn’t agree more.

I switched from Androids long ago because I wasn’t getting what I wanted out of them. After looking at several android phones, I feel like I’ve made a mistake. I am unable to rectify that mistake right now, but once I have the resources to do it, I will be switching to android. I will continue to look at the progression of Apple in the hopes that they will stop putting corporate profits over what the people want.


Trying to Get Help from Casey Neistat

What is the tech review project without tech? It’s nothing more than a guy drooling on the window while he’s window shopping. I could speculate about products until I’m blue in the face. It will forever remain speculation. I have to figure out someway to get the products in front of me, test them out, and then write an informed opinion based on my experience. I don’t know how to make that happen considering how much the products usually cost these days. I am willing to do whatever it takes to make sure that I have the ability to cover any and every product that I think would be of interest to the average user.

This is where the title of the article comes in. I’ll be the first to admit that I have a lot to learn. In doing so, I plan to talk to as many people as possible in the hopes that their knowledge could provide me with some sort of direction in which I should proceed. The first name that came to mind was Casey Neistat, one of the most savvy, influential voices on YouTube. I will attempt to reach out to him following the publication of this article, knowing full well that the odds of him responding are slim to none. I hope that my eagerness motivates him to lend some sort of guidance.

I firmly believe that there’s a lot of room for collaboration in the sector. So many creators refuse work with their fellow creators for fear that they will lose some sort of footing that they have with their audience. I don’t believe that. I think collaboration benefits audiences regardless of what the creators involved might think. I also believe that all creators should collaborate with each other regardless of the size of their audience or scope of their influence.

They kind of help I’m looking for from Casey involves how to get connected with the most influential people in the technology industry. I get that it probably has a lot to do with how long you’ve been around and how many views that you have or whatever. That doesn’t mean that I’m taking away from Casey’s accomplishments though. He has worked hard to get to where he is today and is well deserving of the position that he has. That’s why I feel like he would have a lot to offer me in this scenario.

To Mr. Neistat, I hope that you read this article and it’s not a waste of your time. I would like to have the opportunity to pick your brain, whether it’s via email or over the phone. My email address is I look forward to the possibility of hearing from you soon. I wish you the best and hope that you’re well. Even if we do not connect, I will remain an avid fan of your content and continue to learn from what it contains.

The Essential Phone Part #3

Have you heard about the Essential phone? I’ve written a great deal about it in the past and I don’t plan to stop anytime soon. As someone who writes about technology, I feel compelled to cover devices with vision. When I say vision, I mean the strategy of the people who are responsible for creating that device. In Essential, I see a company that’s doing things the right way and for the right reasons. I would gladly heap this praise on any deserving company, but for some reason I continue to stick on Essential.

The signature phone from Essential is getting a bad rap. Rather than taking the time to get to know the device, reviewers are deciding to cast it aside as nothing more than a noteworthy attempt from a scrappy upstart. Every company started out at the back of the pack. Some of them even attempted to create a pack that had not yet been thrust into existence. I feel that it’s remarkable that we want to deal with phones from the same few companies for the rest of eternity. It doesn’t matter that the juggernauts make good products. They’re not going to make them great unless they have a competitor licking at their heels.

All phones started out as the rough draft of an idea that someone thought had a lot of potential. Whether or not that potential was realized is something else entirely. I’m not saying that every product on the market should require us to go out of our way to give it the benefit of the doubt. What I am saying is that there are worse phones than the Essential phone on the market. You can’t rule out the Essential phone unless you rule out the others first. It’s simple.

As time goes on, products have a tendency to get better. Their manufacturers improve their processes and start coming up with ways to push everything forward. Before you know it, you’re holding a phone that exceeds all your expectations. You wouldn’t have gotten to that point if you had decided to blow all the others that came before it off. Each product has a life cycle and during that life cycle there’s a great deal of evolution. This evolution only happens when the manufacturer can rest easy knowing that the public has faith in their products.

I don’t know the first thing about sales figures, let alone how many units Essential is moving. I hope that their sales numbers are high because I want to see what’s coming on one, two, three, or however many years it takes before I know that they’re here to stay. We need more companies that want to make the best products, not more juggernauts that will churn out whatever they want, knowing full well that their adoring public will lap it up like it’s nothing. I’m well aware that my existence is essential to the people who make my phone. I just want to know that it’s true the other way around too.

Knocking at the Door of Micromax Informatics


Rarely do I find a company that knows how to combine the quality of their products with what their customers actually want. I feel like I found that with Micromax Informatics, a scrappy little behemoth out of India. I still do not know about the products themselves because I have yet to try to them. I hope to do so in the future. In the meantime, I will do my best to reach out to anyone who works with them in the hopes that we start some sort of dialog. I believe that the content I want to write will not succeed without involvement from the companies I’m covering.

While these posts might seem repetitive, the motivation behind them is sincere. I want to talk with the best and brightest in the tech industry rather than let my assumptions and preconceived notions rule the day. I am not an expert about technology by any means. That’s why I am putting the word out here trying to tell everyone who’s willing to listen that I’m ready to learn. These posts will stand regardless of how many pieces I publish about technology. This will be done to ensure that people can see the evolution of my knowledge base. Credit will be given to everyone who helps me out along the way.

I am excited at what I’m reading about the products Micromax sells. They seem like they are working on creating some of the highest performing products out there today. I am happy to report that they are selling some of their products on Amazon. I encourage you to check them out for no reason other than to increase their profile around the world. I love it when new companies rise up to become competition for the juggernauts of the industry. I want to hear more people talking about Micromax and I will do whatever I can to make that possible.

I’m not sure that they ship their products to the United States. I’ve found several of their products on various websites. Whether or not they ship worldwide is still unknown. Even if their products are limited to India, I am hoping they will make an exception. I love the potential of their products enough to invest considerable time in covering them. Since their product line is so vast, it would take a while to get to the end of it. I am willing to try.

As tech aficionados, we have to be eager about what’s going on in the world. At any given time, there are many brilliant people working on coming up with new innovations. These people aren’t always located within our borders. Micromax is one of those companies that deserves every bit of your attention. I would love to see for them to become a major player outside of India. I’m not saying that I’m the person to make them a major figure internationally. I will work as hard as I can to turn it into a reality though.

The Essential Phone Part #2


The Essential Phone Part #1

I was shocked to find that the Essential phone was only available in the Sprint store. Granted, you have the opportunity to buy it on the internet. You can buy anything on the internet though. I want to be able to walk into a store and get my hands on the device. Buying something that’s so expensive without knowing how it looks and feels. I am old fashioned. I don’t trust a company unless I’ve had the opportunity to do my due diligence on them. It doesn’t matter what company I’m analyzing. I’m going to do my homework.

Essential is an enigma because I have been unable to get in touch with them. I’ve tried. Like I stated in the first part of this series, but it seems like I will have to wait to hear from them. I’m fine with that. I’m a patient man. A lot of people run into this barrier and throw their hands up in disgust. They feel like their position in society somehow makes them inferior. Rather than sticking to the belief that they deserve to be in the same room as anyone, they give up and sink back into obscurity.

I’ve looked at many of the reviews people have published about the Essential phone and I feel like they have gotten a bad rap. Tech reviewers are unwilling to open their minds and look at devices on a case-by-case basis. The biggest and most powerful companies have established standards that keep the industry from moving forward. People who like to think that they’re informed stick to the mindset that the powers that be want them to have. I get the desire to compare one device to all the others. It’s a temptation that needs to be avoided.

I am not saying that Essential should be given more chances because they’re trying to do something different. They should be given a chance. The people who are in charge of telling the masses which devices they should buy and which ones they should reject should be more responsible with their power. I don’t get why people reject products outright without telling people what they might like about that product. Instead, they stick to what they don’t like, making it seem like the products they’re reviewing are nothing but those negative aspects.

My intention is to look at Essential with the most open mind imaginable. I am drawn to their product for some reason. I want to be involved in what they’re doing because I feel like it’s so pure. They seem approachable, even though the fact that they have avoided me thus far clearly indicates that they’re the opposite. I’m willing to give them the benefit of the doubt. Attempting to change a multibillion-dollar industry takes time. Their schedule is so packed that I doubt they have time to deal with a gnat like me. I personally wouldn’t mind if I could pick their brain for a while. They know what they’re doing and I could learn a lot from them.

The Essential Phone Part #1

The Essential Phone Part #2

I love the Essential phone and I’ve never even had the chance to use it. I recently sent off several emails to Essential asking various questions and if I could get my hands on a unit for the purpose of a review. Using the GMass plugin, I was able to see that they looked at each of my emails. Guess how many replies I received. If you guessed zero, you would be 100% correct. I get it. I’m new to the technology game. They get emails like that all the time. I’m not going to rise to the top of their heap that easy.

I thought about how I would get the attention of Essential and one idea popped into my head. It’s called “The 10,000-word icebreaker.” This would involve me writing 20 500-word articles, sharing them on social media, emailing them to Essential in the most low key way possible. An email a day would get me nothing other than a spot on the block list. Instead, I will send them one email a week with links to five articles. After that point, I’d remind them of the articles periodically. If I’m unable to get their attention that way, I will write more content.

I have a good feeling about the Essential phone. I am really rooting for it to succeed. I feel like the industry is stuck in an Apple vs. Samsung mindset. Very little attention is paid to the other contenders out there. Google has a nice line of phones. They still don’t get anywhere near the attention Apple and Samsung get. I am not saying Apple and Samsung are undeserving of that attention. Samsung’s phones are outstanding and Apple’s releases are always highly anticipated. That doesn’t mean that other companies should be excluded from the spotlight.

I love the entrance of other companies into the marketplace. It forces the big guys to rethink their strategy or risk being knocked down a peg. Essential’s strategy is clearly stated in their company name. They give you what’s essential because you need it, not because it would make their phone look better in advertisements. I admire that. I feel like the industry is so crowded with gimmicks that it’s hard to tell what makes a phone great and how we need our phones to function. It’s good to know that there’s a company that’s stripping things down and getting back to basics.

Just because a phone is basic doesn’t mean that it’s bad. I’m not saying that the Essential phone is basic by any means. The current industry paradigm forces companies to make cookie cutter phones in the hopes of competing. I don’t think that’s right. Each phone should be judged on an individual basis. The only question people should ask is “Is this a good phone?” If it’s a good phone, it should be regarded as such, not cast aside because it’s different than the others. We’re not going to get the phones of the future unless we start demanding something different. We’re not going to get something different until we stop discounting other phones because they’re not like what the juggernauts are churning out.

Unbox Therapy: A Tip of the Hat #1

Click Here to Watch Their Videos

What’s up guys? It’s me…back with another article. Oh wait, that’s the introduction at the beginning of most Unbox Therapy videos. For those of you who don’t know, Unbox Therapy is a series of videos on YouTube where anything and everything in the world of technology is profiled by the host with the most, Lew. I first happened onto this channel when I started dipping my toes into the water of covering technology. From the moment I clicked on the first video, I knew I was hooked. Before I knew it, I had watched their entire library. 

Since Unbox Therapy has 8 million subscribers, I doubt that I’m new to the game. I have come across many YouTubers with high subscriber counts. Some of them leave me scratching my head, wondering why so many people would be into them in the first place. I don’t feel that way with this channel. Lew covers products in a way that’s similar to how I do things. He’s honest and to the point. He goes down the road of spouting jargon and finds a way to wrap everything up in a nice little bow. If I were to equate his style to anyone else, I would say that he’s the Bob Ross of tech reviewers.

Back when I used to watch Bob Ross, I often saw him starting on a tangent, painting something that didn’t look like it would turn out well. By the time you got to the end of his show, he had turned out a masterpiece and taught you something wonderful about painting. That’s what Lew does with every video. Recently, he said that people think that what he does looks easy when it really doesn’t. This is a statement often repeated by some of the greatest artists of our time

I felt like it would be unfair of me to start covering technology without first doing a tip of the hat to Unbox Therapy. Their videos awakened my love for tech and made me a frequent occupant of Best Buy and the Verizon store. Now whenever I hear about a new device coming out, I can’t wait to try it out. I also can’t wait to open up my subscription box on YouTube to see what Lew has to say about it. If you haven’t watched an Unbox Therapy video already, you’re missing out. Go check them out immediately.