Words can’t describe how much I hate in-text advertisements. We have come to a point in time where the creation of content has more to do with how many ads can be wedged in and very little to do with the quality of the content itself. The abundance of websites spewing out content on an hourly basis is astounding and it grows larger with each passing day. The fact that this number is growing is not a sign of progress. On the contrary, a lot of these websites are dispensing the digital equivalent of mold, crowding the landscape and distorting the conversation in the process.
I don’t mind the in-text advertisements that are automatically placed and unobtrusive. I hate the ones that lead to all sorts of menus and sidebars that I don’t want. These disruptions have a way of rearing their ugly head when I’m trying to go from the top of the content to the bottom. This journey is not conducted for any reason other than the read the piece of content I clicked on. Maybe the people who create this nonsense don’t want you to read their content at all. Instead, they churn out whatever they think you will click on in the hopes you will stumble on their advertisements.
I realize that, in writing this content, I am creating a moment similar to the one Newt Gingrich had when he created a video to marvel over a fantastic device we all know as a smartphone. In this video, he holds up a smartphone and tells the audience everything it can do. He wonders aloud what this device could be called. I am not the same way about clickbait content. I know what it is and I will tell you that it’s cancerous and a tremendous misuse of the internet.
Quality content still exists. You just have to look for it. The problem is nobody wants to invest in its creation. Anyone who needs content claims that they can create it on their own. If they farm out their content to another source, it’s almost always someone who will do it for pennies on the dollar. What’s the point? I hate seeing words so blatantly misused. They have the potential to tell stories that have yet to be told. It’s a shame that they’re being wasted on articles whose entire meaning can fit into a tweet with characters to spare.