I drink a lot of coffee. Can’t you tell? Coffee is a serious thing for me. I don’t accept halfhearted brew or coffees. I veer towards dark roasts, but I’m willing to try anything as long as it’s not decaf. I prefer dark roasts because they have more flavor than medium or light roasts. I also like dark roasts because I feel like the companies that make them have to devote extra time to their creation to keep from burning the beans. I have tried countless bags of burnt beans. There’s nothing worse than burnt coffee.
A good bag has a solid strong smell without a burnt odor. It’s hard to describe what coffee smells like when it’s burnt. Have you ever cooked or baked something? If you haven’t, odds are you know someone who has. Anyone who has done either one of these activities has burned something from time to time. Regardless of your thoughts about the smell, you have to understand that it’s unpleasant. I fail to see how a company is capable of sending out something when they know that it doesn’t smell right. Perhaps they have become immune to these odors. I don’t think that there’s any justification for giving people lackluster products.
The only way a bad type of coffee stands the test of time is because people buy enough of it for the companies that make it to stay in business. We, the people on the outside looking in, can’t go around telling people what kinds of coffee they should like and the ones they should leave behind. We have to let people who want to drink coffee should choose the coffee that best suits their preferences. Certain individuals have taken it upon themselves to step in and judge others for their chosen coffee. This is wrong and the sole reason why coffee culture is seen as pretentious.
How do we fix people’s tendency to see coffee people as pretentious? We must first open our minds to what’s out there in the world of coffee. We shouldn’t limit ourselves to certain types of coffees when there are so many great ones out there waiting for us to try them. When we come across someone who is trying a type of coffee we deem objectionable, we shouldn’t throw our hands up in disgust. We should interact with that person to see why they like it and then use those differences as fuel for unification, not division.